serendipity

I recently had to bring in my 2005 Scion tC for a recall on the power moonroof glass. They basically had to apply some kind of protective film over the front air blocker piece to prevent it from shattering if a bouncing rock hit it. No big deal but it did take a few hours at the dealership to do it.

Well how cool is this ... the other day I got a package outside my door from Scion. I was like, what is this? I didn't order any more parts... turns out it is a thank you gift from Scion, and an apology to Scion tC owners for the inconvenience of the recall campaign. It's a 1:18 scale diecast model of a pimped out tC, painted candy apple red with some CF bling and black wheels. Pretty sweet.

I am pretty impressed with how Scion seems to always be thinking about its customers and demographics ... wonder if other manufacturers like Honda or GM would go to such lengths to stay tapped into their customer base?